Fake News: The new manifesto for electioneering

There is fake news and there is a lot of fake news in the 2019 election season, all to discredit the other party and all to appropriate the credit for one’s own party. The power of media has always been there to help build perception but today (digital) media is not only acting as a media but is defining the message. Today the political messaging over the digital world has the potential to reach more than half the population directly and act as a force-multiplier in political messaging. If in 2014 India had the first ‘social media’ election, 2019 India is the first election being fought on mobile devices. No doubt the 2019 election narratives are being set on digital media.
Click this link for the report / article by  Anup Sharma.

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