‘News’ on Aachi masala getting banned in Kerala: Here’s what really happened

Soon enough, several users demanded a complete ban on Aachi masalas in Tamil Nadu while others nicknamed the brand ‘poochi’ masala, which translates to insects in Tamil. Quite a few users,  however stood in staunch support of the brand tweeting ‘I stand with Aachi’.  The controversy took on a communal tone as Aachi’s Group’s founder Pasmasingh Isaac – a Christian hailing from Nazareth in Tirunelveli – was specifically targeted in the discussions.  
Click this link for the report / article by Priyanka Thirumurthy.

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